Accra, Ghana – October 17, 2025: Afrobeat energy met health awareness on the AUCB campus yesterday as the Livingstone Foundation (founded by award-winning dancehall icon Stonebwoy) teamed up with Luex Pharmaceutical, Hollywood Nutritions, and Nestlé Ghana Milo to deliver free breast cancer screenings to students and staff. The vibrant outreach transformed the campus into a hub of wellness and rhythm, blending music, movement, and medical care to spotlight the life-saving power of early detection.
The midday program kicked off with bursts of Afrodance and Stonebwoy’s own health message echoing across the courtyard. Students and staff thronged the registration booths, laughing, posing for selfies, and swapping wellness tips with brand reps. For many, it was their first screening.
“I came because my roommate said it’s free, but now I realize how important it is,” said Abigail, a Level 300 student of Communication Studies. By the end of the day, what began as a routine health check had evolved into a spirited campus movement, proof that social impact can be both serious and celebratory.
The Guest of Honour, Dr. Louisa Etse Satekla, spouse of the foundation’s founder, underscored the mission behind the campus outreach.
“The foundation has been doing this project in the past years and decided to have it here also on the university campus this year,” Dr. Satekla stated in her address. “The main idea is to bring the screening to the doorstep of students so they have less excuse, because with early detection, the sooner it can be treated.”
Spokespersons from the partnering brands expanded on this message. A representative from Hollywood Nutritions provided a crucial reminder that breast cancer awareness is not exclusive to women. “We often look at it from the side of the ladies mostly, but we should know that records indicate a growing number of men are being affected with time,” the representative advised. “We therefore encourage men to also check theirs.”
Beyond the screenings and health talks, the event featured fun activities including a musical karaoke session of Stonebwoy’s hits, gift giveaways, and dance performances, creating a supportive and engaging environment for a typically serious subject.
The initiative was met with gratitude from the student body. Abena Vera, a Level 400 Communications student, praised the effort, noting, “It is a good initiative by the foundation because most ladies play around with it and not really get themselves examined the right way.”
The collaborative event successfully demystified health screenings for students, bringing essential services directly to them and reinforcing the message that early detection saves lives.
